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Keyword Research
Keyword research identifies how users search and what they expect to find. This includes intent classification, competitor gap analysis, and entity relevance. The focus is on keywords that support business outcomes, not just search volume, ensuring traffic quality and relevance.
Content Strategy
Content strategy maps pages to informational, commercial, and transactional intent. It includes topic clustering, content gap identification, and internal linking logic. Content is structured to qualify for featured snippets, People Also Ask results, and AI-generated answers.
On-Page & Technical SEO
On-page and technical SEO ensure each page is clear, accessible, and performant for users and search engines. This includes optimizing headings, metadata, internal links, content structure, crawlability, site architecture, Core Web Vitals, mobile usability, and structured data to improve relevance, indexability, and AI-driven search visibility.
Backlink Strategy & Building
Backlink strategy focuses on acquiring links from authoritative and contextually relevant sources. Links are earned through quality content and strategic placements, helping improve domain credibility without risking algorithmic penalties.
Google Business Profile (GBP) Optimization
GBP optimization improves local search visibility by maintaining accurate business information, categories, services, keywords, photos, reviews, and posts. Proper optimization helps businesses appear in Google Maps, local pack results, “near me” searches, and AI-driven local recommendations.
# Process
Our Working Process
01
Strategy Development
Strategy Development
This stage defines goals, target audience, and search opportunities. It includes site analysis, competitor evaluation, and intent mapping to establish a realistic and data-driven SEO roadmap.
02
Strategy Development
Technical & On-Page Alignment
Technical issues and on-page gaps are identified and resolved. This ensures pages are crawlable, fast, mobile-friendly, and clearly aligned with user intent and search engine requirements.
03
Strategy Development
Authority & Trust Building
Authority is developed through content depth, topical relevance, and trusted external signals. This step reinforces EEAT and improves long-term competitiveness in search results.
04
Strategy Development
Content & Optimization
Content is created and refined to be helpful, accurate, and easy to interpret. Optimization focuses on clarity, internal linking, and answer-focused formatting for search results, featured snippets, and AI Overviews.
# Testimonials
What Our Clients Love
About MediaZen
"Thanks to MediaZen , our brand awareness has skyrocketed! Their strategic approach to digital marketing has greatly enhanced customer interactions. We couldn’t be happier!"
Steve Prosser
# FAQs
Answers to Your Most Common Questions
Professional SEO services include technical audits, keyword research, on-page optimization, content strategy, internal linking, and performance tracking. The goal is to align websites with search intent and Google quality standards.
Local SEO improves visibility for location-based searches by optimizing Google Business Profiles, local keywords, citations, and reviews. This helps businesses appear in map results and attract nearby customers actively searching for services.
E-commerce SEO focuses on large-scale site structure, category pages, product optimization, and crawl efficiency. It prioritizes purchase intent, structured data, and performance to compete in product-based search results.
Yes, Local SEO benefits service-area businesses without physical storefronts. By optimizing service locations, local relevance, and trust signals, businesses can rank for regional searches effectively.
SEO increases sales by improving product discoverability and attracting users with buying intent. Optimized product pages, fast performance, and clear information support higher conversion rates over time.
SEO performance is measured through organic traffic quality, visibility for target queries, conversions, and engagement metrics. Rankings alone are not sufficient without business impact.
"Thanks to MediaZen , our brand awareness has skyrocketed! Their strategic approach to digital marketing has greatly enhanced customer interactions. We couldn’t be happier!"
Steve Prosser Marketing Director at Foods Company